Know-How Exchange : Student Questions

Dear avi1987.miki

The difference between a punch line and a message is that a message is the thing that sells your product, goods, or services because it solves the problem of your prospect or customer, while a punch line is the thing that comes at the end of a joke.

Unless you want to be a stand up comedian, forget about punch lines because what you really mean is a tag line.

This is the little element that sets one aspect of your marketing apart from another (rather than a slogan, which is something that applies to your whole company).

I hope this helps.

Gary Bloomer
Wilmington, DE, USA