Student Questions - Viral Marketing Survey from Anonymous: MarketingProfs Question 29955

Topic: Student Questions

Viral Marketing Survey

Posted by Anonymous on 8/20/2009 at 12:06 PM ET 125 Points

Need help with these two surveys which are based on my research on Viral Marketing.Don't know how to increase the no of respondents to make it big.
Please fill these surveys and help me out.

https://viral2009.questionpro.com

https://www.surveymonkey.com/s.aspx?sm=PVPM9QV7KiOfXhd2Lk9Hrw_3d_3d

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Posted by Gary Bloomer on 8/20/2009 at 1:27 PM Accepted

Dear Sarabpreetnanda,

Rule #34 of marketing: Give people a reason why.

You need a more offer a more compelling reason for people to complete your surveys because at the moment, there's nothing in it for the poeple filling them in.

How would you respond is someone said to you "Buy my stuff to put money in my bank account!"

Or "You should move my crate of tigers because it won't matter to me if you get bitten!"

You need to SELL the reason WHY people ought to help you. You need to offer some incentive for people to help you; there must be a PAYOFF of some kind.

Why not use Facebook and Twitter to promote your survey? Or free online forums? Or Craig's List? But whatever you use, tell people WHY you're conducting the survey, and offer them some chance of being rewarded for their effort.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA
Posted on 8/20/2009 at 1:38 PM Author

hey gary,
Thanks a lot for the info....ive tried facebook n got 40 odd responses but need atleast 100...so tried on marketinprof