Question

Topic: Student Questions

Scope Of Masters In Advertising

Posted by Anonymous on 8/30/2009 at 1:20 PM ET 250 Points
I'm doing a B.tech(I.T.) course and i have completed 2yrs of it. I'm thinking of pursuing an MS degree in advertising.
Is it necessary that I need a relevant U.G. course in advertising to pursue MS in advertising?
Is my B.tech degree sufficient?
What are my scopes with a B.tech n M.S. degree?
Is there a particular university that is recommended for M.S. in advertising?
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RESPONSES

  • Posted by Gary Bloomer on 8/30/2009 at 6:07 PM Accepted
    Dear nrithya_s,

    I answered a similar question just yesterday, you might want to read it through:

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=30070

    But what aspect of advertising will you study? Are you creative? an account person? A brand, or media, or strategy kind of person?

    And what might you do with your masters in advertising once you've got it? Of what value will it be to your potential employers and to your clients.

    Here's a hint for you: your education is about you, but its application is about other people and THEIR needs.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Gary Bloomer on 9/1/2009 at 12:51 PM Member
    Dear Nrithya,

    The road into the creative side of advertising is usually through studying graphic design or visual communication, usually at undergraduate level, and normally for three to four years.

    Competition is stiff. Places on the best courses are few and far between. The standards are (and ought to be) high.

    But even so, of those would be "creatives" who DO manage to get onto one of these courses as many as one third are probably wasting their time, their money (or their parent's money), their tutor's time, the resources of the school, and a place on the course that could have gone to a more able but less well-off student.

    And of those who graduate, there may be fewer than half who will still be involved in some form of creative work five to ten years down the road.

    I said this to a group of graphic design students at St. Cloud State University back in 1992. I stood by this statement then and I stand by it today.

    Application to a masters course normally includes (and requires) a dedicated portfolio of design work (proof that you can write if you want to be a copywriter, proof that you can think visually and know about aesthetics, placement, style, type, image and layout if you're going to be an art director).

    If you lack this proof, you'll have one of two options: create original work to show that you are as commercially creative as any other applicant, or change your plan.

    To create a portfolio of work from scratch with (from the sounds of it) no or little background in that field of study will be difficult, but it's NOT impossible, so don't be put off.

    It depends on how badly you want it, on how badly you want to succeed.

    If you really, REALLY want it, crave it, and KNOW it will happen ... because you're going to MAKE it happen, I have just two words of encouragement and advice for you.

    Do it!

    You go and do it and to hell with everyone else. Because you never know where it will take you until you get there.

    I hope this helps. Good luck to you!

    Gary Bloomer
    Wilmington, DE, USA
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