Question

Topic: Career/Training

What Phd Subject Would Interest Financial Industries?

Posted by Anonymous on 9/1/2009 at 11:00 PM ET 250 Points
I will start my master in strategic marketing next month. I am planning carry on with my PhD. I was wondering what subject of marketing research would interest the financial sector as this is where am planning to head afterwards.
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  • Posted by Gary Bloomer on 9/2/2009 at 7:56 AM Accepted
    Dear Omar_Alzuhair,

    See the posts here from a few days ago:

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=30105#191619

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 9/2/2009 at 10:01 AM Accepted
    Why not contact a few local financial industries and do an information interview? You'll build some connections (which may help post-PhD) and hear what the financial market's current thinking is. Alternatively, what topics are the financial journals covering? These are the "hot topics", which may fade by the time you graduate or may be trend information that you can extrapolate.
  • Posted by Gary Bloomer on 9/2/2009 at 12:42 PM Member
    Dear Omar_Alzuhair,

    In all fairness to you, here's a variation of the reply I sent earlier as an addendum to the post above:

    If a Ph.D is what you've set your sights on, if it's your goal, your ultimate career prize and aspiration, if it's the one thing that will propel you into the big time and shower you with the respect, the social standing, the salary, and the life you deserve ... then go for it.

    If YOU see a niche in finacial research, one that you can fill and profit from, by all means, go for it and good luck to you!

    I'm not just saying this for the sake of saying it. I really mean it.

    But please, do the BEST you can to make YOUR clients BETTER, than all the other banks dealing with similar issues.

    Become the Peter Druker of your nation.

    Tell it like it is and rather than creating corporate profits, create SUPERIOR marketing products that any bank in any country would be PROUD to offer.

    If (no, WHEN) you do this, you'll have not only earned your Ph. D., but you'll have earned the praise, thanks, and admiration of hundreds of thousands of business professionals the world over because YOU shaped financial products that truly made a super significant difference to their buyers.

    So, go for and and become the biggest, most powerful change agent the banking business has ever seen.

    Areas of research to consider:

    Demystification of saving for retirement.
    Mortgages that are not burdens.
    School loans paid for by the bank.
    Profit earned as profit shared: giving back to the community

    Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
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