Question

Topic: Student Questions

International Market Segmentation

Posted by Anonymous on 9/2/2009 at 11:41 AM ET 250 Points
How can Harley Davidson segment the international market for its bikes
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  • Posted by Gary Bloomer on 9/2/2009 at 6:07 PM Accepted
    Dear kiddik_007

    I agree with Randall on the homework issue.

    Q: "How can Harley Davidson segment the international market
    for its bikes?" A: Any way it wants to dear, any way it wants to.

    No one buys a Harley, they buy a freedom package! So, to paraphrase a Harley ad from a few years ago, were you born to be wild? Or born to uphold the status quo?

    Gary Bloomer
    Wilmington, DE, USA


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