Question

Topic: Other

Employee Affinity Group Marketing

Posted by Anonymous on 8/31/2004 at 5:51 PM ET 125 Points
I've been tasked to come up with a marketing plan to increase membership in my company's affinity groups (African-American, Woman Leadership, Gay/Lesbian, etc.). Does anyone have any examples of best practices in this area?

Thanks!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Carl Crawford on 9/3/2004 at 6:52 AM Accepted
    hi cookie,

    i quick google search turned up around 60,000 sites that meet your question.

    here is the link:

    https://www.google.com/search?q=increase+employment+affinity&sourceid=firef...

    Hope this helps you

    Have a nice day

    Sweetasman01
  • Posted by mgoodman on 9/10/2004 at 7:46 PM Accepted
    Why is this different than any other marketing plan? I'd start by defining the value proposition, creating a positioning statement, then going through each element in the marketing mix to see which apply and what the strategies ought to be.

    I've been involved in several of these "non-traditional" marketing situations, where the product is membership or cause-related. It's remarkable how the "normal" marketing planning elements apply.

    Try it, and you'll see what I mean. There's nothing that special or different about selling membership than selling toothpaste. Good marketing principles apply in both -- and they are exactly the same principles.

BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Other)