Question

Topic: Taglines/Names

Name For Natural Appetite Suppressant

Posted by michaelmurphy on 9/11/2009 at 12:06 PM ET 250 Points
Need a name for a natural appetite suppressant. It works by doing two things: 1) acting like a sponge to make you feel full and 2) numbing your hunger pangs.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/11/2009 at 9:20 PM Accepted
    Calm Your Hunger
    Hungry No More
    No More (Hunger) Pangs
  • Posted by SteveByrneMarketing on 9/11/2009 at 10:33 PM Accepted
    hi Michael,

    the brand problem is others have launched products with similar claims, and the consumer does not trust these claims. So the question what is your strategy for address this across the board perception.

    The answer will be the basis (strategy) for your new name.

    hope this helps,

    Steve
  • Posted on 9/11/2009 at 10:38 PM Accepted
    The supplement is just one of many components in a medically supervised weight loss program. The strategy will be to have a name that does not overstate the products abilities, but rather to identify a more natural alternative to prescription medications for appetite suppression. There are many people who do not like taking "prescription medication", but prefer more "natural" alternatives.
  • Posted by SteveByrneMarketing on 9/11/2009 at 10:46 PM Accepted
    hi Michael,

    the brand problem is others have launched products with similar claims, and the consumer does not trust the health safety of these claims. So the question is what is your strategy for addressing these across the board perception.

    The answer will be the basis (strategy) for your new name.

    hope this helps,

    Steve
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