Student Questions - Tesco Discount brands- PESTEL from Anonymous: MarketingProfs Question 30366

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Topic: Student Questions

Tesco Discount Brands- Pestel

Posted by Anonymous on 9/20/2009 at 5:39 PM ET 25 Points

I am doing a professional diploma in Marketing and am having a tough time with the organisation I have chosen, Tesco. I am focusing on Tesco's discount brands which were introduced last September and need to find info regarding evidence that these discount brands have done well and have proved an increase in demand. I am also having major struggles with doing a comprehensive PESTEL any help at all will be greatly appreciated THANK YOU

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Posted by Gary Bloomer on 9/20/2009 at 6:47 PM Accepted

Dear shereen_serry,

Sounds like yet another homework question, which, sadly for you, is against the posting terms of this forum.

Either contact Tesco's marketing department, or pick another grocery store. Were I in your shoes, I'd go with Sainsbury's/

I hope this helps.

Gary Bloomer
Wilmington, DE, USA
Follow me on www.twitter.com/GaryBloomer
Posted by Gary Bloomer on 9/20/2009 at 8:45 PM Member

Phil,

TESCO and Sainsbury's are major UK supermarket chains.

As to the question, frankly if TESCOs are so difficult to get hold of, SWITCH to another brand or retail chain! Cut your losses and MOVE ON. As a lesson, it's taken me decades to learn this.

Cut your losses and move on. If this means rewriting things, rewrite it. Make it better.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA
Follow me at www.twitter.com/GaryBloomer
Posted by Markitek on 9/20/2009 at 10:49 PM Accepted

A simple Google query "tesco discount brands results" yielded me this:

https://www.guardian.co.uk/business/2009/jan/11/tesco-christmas-trading-fig...

https://findarticles.com/p/articles/mi_hb5245/is_7876_231/ai_n30939235/

https://www.retail-digital.com/Tesco-to-show-resilience-with--3-billion-pro...

You're never going to find THE EXACT answer to a question like yours--at least not for free--but a simple query like the one I entered will get you enough info for at least an infomed hypothesis: in this case, the initiative does not appear to have been successful. Basic research skills like the one I employed here are critical to a good
Marketers skillset.

Also, check out their public disclosure statements including their annual report. There will be both explicit and implied statements about the success or lack thereof (hint: if they don't trumpet it to the shareholders, it's because there isn't anything to trumpet). I'll leave it to you though to dig up that info.
Posted by Corpcommer on 9/27/2009 at 1:52 AM Accepted

For some guidance on PESTEL, see
https://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.h...

For all sorts of useful business resource links to do your research, see https://goodsource.tripod.com/id3.html

Also check the general references links at https://goodsource.tripod.com/id9.html

Good luck. Hope this helps.

Corpcommer - MC

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