Question

Topic: E-Marketing

Email Marketing In Asia (singapore)

Posted by cathym on 9/25/2009 at 1:23 AM ET 25 Points
Hi

I work for a B2B software company. We recently conducted a direct email campaign in Australia, then have started to roll out the campaign in Singapore. I'm finding major differences - eg in a split test, text based emails were more effective in Singapore vs graphics heavy (totally the opposite in Oz). Also the response rates were lower in Singapore (by 3%).

Has anyone else tested email marketing variables in Singapore/Asia? Any tips? I'm particularly interested in differences in copywriting style and call to action. We mainly use white papers and online demos and track the response. Previously, seminars have worked very well in this region.

Thanks!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by steven.alker on 10/1/2009 at 5:03 PM Accepted
    If you want expert advice, you need to talk to a Far-Eastern marketing man – such are the nuances. I suggest that you contact Anthony Pettifer who is ex-JWT and owns Brandstorm Asia – he is about the best in the business according to my software clients with Far- Eastern reach.

    His LinkedIn profile is:

    https://www.linkedin.com/pub/anthony-pettifer/2/14b/9b

    Petal, as he was nicknamed was at St Andrews with me and a brilliant executive of the SRC. So was Alex Salmond and Alex is now de-facto prime minister of Scotland!

    Best wishes’


    Steve Alker
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)