Student Questions - Which marketing strategy is been used by Apple currently? from Anonymous: MarketingProfs Question 30450

Topic: Student Questions

Which Marketing Strategy Is Been Used By Apple Currently?

Posted by Anonymous on 9/27/2009 at 12:04 PM ET 250 Points

Which marketing strategy is been used by Apple currently?

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Posted on 9/27/2009 at 12:21 PM Accepted

Depends on their product line...

With iPods, iTunes and iPhones they are dominating a niche.

With MacBooks they achieved penetration originally by defining the PC as a "Business" machine and gone for the graphics user market. Now that they have built up a cult following in MAC users ("I LOVE my MAC!"), they are dipping their toes into the business side of it.

General answer to a general question. That what you're looking for?
Posted on 9/27/2009 at 12:31 PM Author

Thnx
Posted on 9/27/2009 at 12:34 PM Author

I was focused on their operating system macintosh but thnx
Posted by Jay Hamilton-Roth on 9/27/2009 at 1:56 PM Accepted

Here's a recent article on Snow Leopard, Apple's latest OS X release: https://blog.mindlinkmarketing.com/2009/08/27/apple-os-x-snow-leopard-a-cas...
Posted by SteveByrneMarketing on 9/27/2009 at 2:42 PM Accepted

Apple has multiple strategies in launching snow leopard, but the foremost is making it more friendly for the business user as evidenced by adding Microsoft Exchange capabilities.

https://www.macworld.com/article/134249/2008/07/snowleopard.html

Steve
Posted by Gary Bloomer on 10/1/2009 at 8:20 PM Accepted

Dear elnano333,

Their marketing plan's going to depend on the product, the niche, and the needs of the audience.

Gary Bloomer
Wilmington, DE, USA