Question

Topic: Student Questions

Analyzing Customer Based Brand Equity

Posted by Anonymous on 125 Points
Hi Sir, I am doing a project on "Analyzing Customer Based Brand Equity for Fiat (India).

I have taken a survey on brand awarness and perception through questionaire from 50 users and non users of the brand.

Please suggest me what all steps I need to to do next.
Thank you in advance for your support.
Regards, Tamal
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