Question

Topic: Student Questions

Research Methodologies

Posted by Anonymous on 10/4/2009 at 3:18 PM ET 90 Points
i am writing a proposal for my research on a football/soccer team who are trying to become a global brand

anyone having ideas on the methodologies for my research especially the primary research both qualitative and quantitative. i have thought of face to face interviews with some members of the clubs marketing team but i want more ideas please
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  • Posted on 10/4/2009 at 8:36 PM Accepted
    You would want to talk to the target audience, using a qualitative methodology to explore how the team is unique to its fans, and follow up with a quantitative study to determine the best positioning and possible ways to segment. Depending upon the size of the target, location of fans, and other factors, you might want to do in-person or live focus groups for the qualitative research. Depending on the demographics, you might consider either a questionnaire distributed in person, or an online survey.
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