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Topic: Student Questions
Imc , Advertise, Promotion Strategy What Different
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First, I want to do IMC strategy for jewelry industry but I think this will take too long for me then I decide to change more specific on whether Advertising strategy for brand equity or promotion strategy.
Could you suggess me any idea about it.
My title that I think is " A study IMC strategy for jewelry industry in Singapore- An IMC launch proposed for Thai gems and jewelry into Singapore" If I want to change to adverting strategy what should I talk about it? IMC strategy, advertising strategy and promotion strategy, are they the same..
Please give me some idea.