Question

Topic: Student Questions

Imc , Advertise, Promotion Strategy What Different

Posted by Anonymous on 25 Points
Now I want to do my dissertation but I quite confused of my title.

First, I want to do IMC strategy for jewelry industry but I think this will take too long for me then I decide to change more specific on whether Advertising strategy for brand equity or promotion strategy.

Could you suggess me any idea about it.

My title that I think is " A study IMC strategy for jewelry industry in Singapore- An IMC launch proposed for Thai gems and jewelry into Singapore" If I want to change to adverting strategy what should I talk about it? IMC strategy, advertising strategy and promotion strategy, are they the same..

Please give me some idea.

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