Question

Topic: Student Questions

Sources Of Rolls Royces Competitive Advantage

Posted by Anonymous on 10/18/2009 at 9:59 AM ET 250 Points
I'm currently working on an Strategic management essay for college, and would be really grateful for some help.

The question I have to answer is compare and contrast the sources of competitive advantage in the Aero engines made by Rolls Royce.

If anybody could list a few of the sources of competitive advantage that would be a great help.

Thanks
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  • Posted by Gary Bloomer on 10/18/2009 at 1:21 PM Accepted
    Dear Shirelle,

    Randall has just given you a valuable lesson. Again, it may not be the one you THOUGHT you might learn, but that's life.

    Rolls-Royce. The very name fills me with pride (I'm British and two uncles used to work for them: one in automobiles, one in aerospace.)
    The Rolls-Royce slogan is "trusted to deliver excellence".

    So, put your thinking cap on and ask yourself what this means.
    What does it mean to be "trusted to deliver excellence"?

    To answer your question—which is something YOU will do—you'll need to think about Rolls-Royce and its competitors and ask yourself what those companies do, what they offer, how they do it, how they offer it, and to whom.

    The answers you're looking for are all out there (and two of them are right here on this page). Find them. Seek them out. Track 'em down and squeeze them until they squeak!

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 10/19/2009 at 9:08 AM Member
    Also - call your local Rolls Royce dealer and talk to one of their salespeople.
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