Know-How Exchange : Student Questions

Here is a marketing personal statement, hope it helps: https://www.personal-statement.com/marketing-personal-statement.php

Dear mpapantoni,

If you're to be remembered by the application panel for all the right reasons, forget resources: your personal statement needs to be PERSONAL.

This means it needs to be written by you, about you, about the things you're passionate about.

Which means avoiding online resources. Thou shalt NOT copy and paste. It's bad form. it's unoriginal. And it could get you rejected from the process and possibly black-listed by more than one college.

What intrigues you? What delights you? What is it about you and your insight that ought to secure your place on this course instead of someone else?

What do you bring to the table? What do you offer? What can you provide? Who do you offer these things or qualities to? Why are they better than those of other candidates? What have you go that everyone else lacks?

What passions drive you? What possibilities excite you? What outcomes do YOU see—for yourself and for the company you'll wind up working for a few years from now? And what will you give your customers that no other person can give, will give, and will want to give?

Whatever those things are, write them all down and then distill them into the predetermined number of words required by the application.

Eschew obfuscation (my point exactly!). Write simply. Write plainly. Write with style. With wit. With wisdom. And with purpose and verve. Use short sentences.

Are one word sentences acceptable?

Yes. See?

And use short paragraphs.

Write to just one person. Write as you'd write a letter to a good friend. Be candid. But be respectful. Be honest.

But above all, be you.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA