Question

Topic: Career/Training

Setting Up A Marketing Function In An Ngo

Posted by Anonymous on 11/3/2009 at 7:49 AM ET 125 Points
I am currently working for an NGO that has no marketing functions or marketing department. Money is a constraint, i have no real budget, But i must set up something by the end of the year. How do i get started, or rather, where should i start?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/3/2009 at 8:24 AM Accepted
    What are the specific goals for your NGO marketing?

    Where are you located?
    Who do you serve?
    Do you have a website?
    Do you have staff (but no budget) or no staff/no budget?
  • Posted by JESmith on 11/3/2009 at 3:19 PM Accepted
    Although designed specifically for nonprofits, this site will help: www.fundraising123.org
  • Posted by steven.alker on 11/5/2009 at 10:44 AM Accepted
    Dear Alison

    NGO’s have a charter and a set of aims – before we can give you any focussed advice we really need to know more. Like where are you working, which is your sponsor organisation (Oxfam, the UN, Red Cross etc) and what are your objectives from marketing the NGO.

    On a non existent budget, NGO’s can have their work promoted via all the social networks, but if your aim is to raise cash, then there are a totally different set of objectives and different rules to work by.

    Could I ask for clarification please


    Steve Alker
    Xspirt
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