Question

Topic: Student Questions

Brand Stratergist Vs Brand Manager

Posted by Anonymous on 11/4/2009 at 3:40 AM ET 25 Points
am a student at vega doing a crush cause in graphic design and advertising in search for my passion in branding and being a brand ambassador and yet at the same time i like the brand stratergy side of things so as we are close to the end of the year we are required to come up with a book of evidence to show the skills we got out of the program. so my question is what is the difference between a brand manager and a brand stratergist please help
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  • Posted by Peter (henna gaijin) on 11/11/2009 at 4:04 PM Accepted
    Titles, particularly in marketing, vary based on the company. What one company calls a brand manager, another may call a brand strategist, where another may just call a marketing manager.

    Two possible solutions:
    1) see if you can find people with these titles and talk to them about what they are. Best to do it for a few different companies, so you can start seeing how titles vary so much.

    2) if you don't know anyone, nor can find anyone, the next option would be to search for job openings of these titles. Job postings generally list job duties and requirements, so you can see what people with that title are expected to be like. Because it is just for academic purposes, you don't need to just search your local job sites, but instead can go to the big sites (hotjobs.com, monster.com, etc.) and also try just googling the terms brand manager" and "brand strategist"
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