Know-How Exchange : E-Marketing

It depends one the company i don't think there are specific guild lines for pay outs. What kind of market are you looking to get into it it a niche market or more mass appeal?

Dear Davidakasten,

If the Website you're talking about is yours you could show whatever you want to and join whatever affiliate programs you think might be appropriate to your content and your audience's interests.

As to amounts for typical affiliate payouts, that depends.

Over the last five years I've seen affiliate programs paying everything from 2 percent up to 100 percent (the latter being
for front end, non recurring billing only). So the playing field is wide open.

If you have specific commissions or particular goods for a specific market in mind, one where you know you have eager buyers, seek them out.

Then, you need to decide what's worth more to you in terms of effort and input when weighed against potential gain: a 3 percent commission on a $3,000 sale with a recurring billing of 0.5 percent for six months? Or a 35 percent commission on a $79 sale?

Even if we're talking about just one sale per day for either price point, if I know I can guarantee the traffic, the interest, the desire, and the continuity I'll take the lower percent commission on the higher figure over the higher percentage on the smaller sum every time.

Although the 35 percent looks higher, 3 percent of $3K is $90. The recurring half point for six months DOUBLES my initial $90 to an eventual gain of $180, whereas the $79 sale gives me a flat $27.65.

Of the 3 percent commission I could reinvest 75 percent of it to bring in more qualified traffic (for which read buyers) and STILL be ahead of the person taking the higher percentage on the lower priced item.

So, commission percentages as measures are not always what counts. What matters more is how much traffic you can drive to what ever's being offered, who's buying, and how often.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA