Know-How Exchange : Student Questions

What we can see by now is an increase in participation of the internet on marketing plans.
I guess for the next years, will be a challenge for the marketing professionals to decide which actions is better in this scenario: banners, e-mail marketing, social media, etc.

Which means that by now everybody saying what is happening on internet, but in the future more web marketing actions will appears and the marketers needs to focus on what in fact is useful for your business.

Just my overview.

Dear priyagupta18wish,

I'm with Randall: marketers of tomorrow, or next year, or five years or 100 years from now will all—ALL—face the same challenges:

Having a product or service that people need, want, demand, or desire.

Offering the benefits and values of that product or service in a compelling way to an audience that wants to buy right now.

And having the ability or the where-with-all to offer additional products or services that enhance or increase the real or imagined value of the thing or service being bought.

As I've said elsewhere on this forum, marketing—that is, the placing of appropriate products and services in front of an eager to buy public, a public or customer base with specific needs, wants, desires, pain points, or problems to solve—that kind of marketing has never been rocket science and never will be.

Whether it's 50 years from now or back in the days of ancient Rome when prostitutes strolled around wearing footwear with the words "sequi me" (Latin for "follow me!") etched into their soles so that their footprints might become their advertising, the basics are, and will remain, the same.

I hope this helps. Good luck to you.

Gary Bloomer
Wilmington, DE, USA