Know-How Exchange : Taglines/Names

Hi,

I'm looking for a catchy name for a 24 hour no frills gym. The gym will provide clean modern environment, accessed with a smart card 24 hours a day. The access card will also operate the machines (ensuring the correct settings) and record progress. The data will also be available on a website (and later smart phones) so customers can take control of their fitness, monitor progress as a motivator and compare/compete with friends and groups. To reduce overheads the gym will only be staffed by one member of staff between 7am and 10pm (2 shifts) and will not have extras sunbeds/saunas/tanning etc. It will just offer free weights, cardio and weight training machines, together with a stretching area. Extras such as personal training sessions will be out sourced and charged individually.

The target market is value conscious consumers who want to get fit, but not pay for all the features they don't use. It will also suit people on shift work who cannot get to gyms with normal operating hours.

I would like the name to be catchy and a little quirky to suit the brand ethos we are looking for. Customers can sign up for motivating emails, eg to trigger if they haven’t been to the gym for a while or to boost morale if they’re not achieving their targets.

Thanks in advance
Ed