Know-How Exchange : Student Questions

Start by going by going to your school library and ask for the research librarian. He/she will help you find periodicals and books that may have the data you seek. This is the place to start. You could try Googling the data but be careful since not everything you read online is true. The data on line may not be accurate and would need to be verified. However, if you find professional organizations in the countries you are examining online, these may be good sources.

Obviously, somewhere in the course you are taking that assigned this project, you learned something about how to introduce a new brand, right? Go back to your book and notes and look for the process. If not, while you are in the library, look for books on brand introduction.

I hope this helps.

Wayde

Your problem is a classic ask of International Marketing.

This is what my international consulting company normally do for that purpose:
( sorry this is partially computer translated )

Analysis for choosing the most relevant countries
-Analysis of local competition
-Analysis of the products already imported
-Exporting opportunities
-Research Joint Venture
-Search for a franchise
-Search for affiliates
-Marketing for web sites
-Study of the consumer market
-Study of the enterprise market
-Choosing the best market segment
-Choice of products more competitive
-Study of competitive advantage
-Determining pricing strategy
-Drafting of the marketing plan
-Option email marketing
-Project website
-Draft sale web
-Logo design, brochures, image
-Project packaging
-Project of the message
-Option telemarketing
-Option multilingual call center
-Operational efficiency of marketing
-Draft amendments
-Implement change
-Using Web Markets
-Use of social networks: Facebook, Twitter
-Design individual events. Calendars of events.
-Training of company staff
The marketing includes much more complex activities which the sale is a part and can be defined as the work necessary to decide what, where, to whom and at what price, what image should sell in order to minimize costs and maximize sales . The marketing may be appropriate in scope and planning as to the real business needs. It starts basically from two tests: the first based on analysis of the company, its products, goals to be achieved by proceeding with appropriate evaluation methodologies. The second analysis was based on data outside the company covering the place (country, region, etc.), demographics (of the companies in case of a B2B or B2C if potential buyers). We separated the potential users of the goods or services to create homogeneous classes if possible. We evaluate the potential competitors to have a framework in which to hypothesize the product placement in the new market. The data on the market are mainly found through publicly available data (World Bank, statistical agencies, data, customs, etc.) then no additional cost, unless special needs will be agreed in the particular data set to acquire or develop. Will then retrieve and analyze information about potential sales channels (JV, distributors, agents, etc.) will be studied and implemented a general framework of corporate strategy (analysis and simulation of specific situations or reactions to the operations of competitors) and a strategy prices. On these bases will retrieve the corresponding data to the market share target and then built a database of potential customers that will be used in subsequent phases of implementation of advertising (graphics, multimedia, e-marketing, telemarketing, etc.)
Activities to identify:
-Which product to sell
-Where should sell
-Type of buyer most suitable.
-How to place the sale price
-What image should be associated with.
-Stages of marketing’s internal analysis
-What are the strengths of the company?
-What are the weaknesses?
-What are the dangers from which to defend?
-What are the positive opportunities?
-Analysis of the external environment (country, region)
-Demographic and psycho graphics
-Competitors
-Sales Channels
-Strategy Works
-Strategy prices
-Target Market Segments
-Database of potential customers
-Promotion
-Monitoring
-Change
-Implement changes

Your customer can do all that or go straight to many web site e-market and post a selling lead and agree with a agent. No matter this can seem the easy way have many negative point that can mean lower sales and lower income for your customer.

regards