Question

Topic: Student Questions

Level Vodka's Place In The Market W Competitors

Posted by Anonymous on 11/22/2009 at 6:27 PM ET 125 Points
I am coming up with an advertising campaign for Level Vodka for a class project. i am trying to find out how Level Vodka is doing in the market against its competitors like Greygoose, True Organic, and a few others. I cannot find anything on the topic, although I am aware that it is a new brand that Absolut produced, and that there hasn't been much advertising but print ads and the promotional tunnel they did in Mexico and Germany. Can you please give me insight into how Level is doing in the market? Is it selling how it was designed to sell? What brand is above Level?

Thank you so much.
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RESPONSES

  • Posted by Gary Bloomer on 11/23/2009 at 12:19 PM Accepted
    Dear hcampos,

    It will forever be impossible for one to find what one does not look for. Ninety seconds on Google produced the following results:

    https://www.google.com/search?hl=en&num=30&q=global+vodka+sales+by+brand&bt...

    https://www.google.com/search?hl=en&num=30&q=global+vodka+sales&btnG=Search...

    https://www.google.com/search?hl=en&num=30&q=worldwide+vodka+sales&btnG=Sea...

    https://www.google.com/search?hl=en&num=30&q=international+vodka+sales&btnG...

    I hope this helps.

    I also hope for your sake that you take a little more responsibility and act a little more diligently with regard to your future research.
    I'm suggesting this because by showing a little willingness to help yourself you'll get better results and you'll be taken more seriously.

    The phrase "I cannot find anything" has less power than the phrase "I've reviewed the following sources (citation) and found X,Y and Z. What other sources could you recommend? What am
    I missing?"

    The information (and the help) you're looking for is all out there IF you take the time and trouble to look, and if you show proof that you're willing to make some effort.

    Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by steven.alker on 11/24/2009 at 9:04 AM Accepted
    Gary has given you some decent reference points and his words of warning are well intended. We don’t do homework assignments here because a) It is immoral and b) Most marketing lecturers and professors are members. (The original meaning of “MarketingProfs” was a place where marketing professionals could meet with marketing professors.) I think that Alan Weiss has done a pretty good job in bringing this idea to fruition.

    If you’d done a bit more work and expressed exactly where and why your research and the associated formulation of a campaign has hit the buffers, I would refer you to the team which executed the marketing initiative and the managers who accepted it as a strategy. Asking them for how their tactics are going down would be a request too far because it is commercially sensitive information – that’s the sort of thing best left to industrial espionage!

    So, nice start, at least you’ve made a stab at the problem, but I am not willing to get a brand director involved in your question until you show more willingness to do some original work.

    Best wishes


    Steve Alker
    Xspirt
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