Question

Topic: Taglines/Names

Renaming The Title Of A Company Newsletter

Posted by Anonymous on 12/2/2009 at 3:21 PM ET 125 Points
Hi,
I'm working right now on renaming newsletter for a company that focuses on nutrition and sells dietary-recall software. The newsletter is getting overhauled and I'd like to see the newsletter have a catchier, more modern name then "NCA Quarterly"
Thanks!
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RESPONSES

  • Posted by mgoodman on 12/2/2009 at 4:18 PM Accepted
    A few questions:

    1. Who is the target audience for this newsletter? Why do they opt-in for the newsletter? What do they think they get when they read the newsletter? What's the benefit for them?

    2. What is it about "catchier" that makes you not like NCA Quarterly? Does your target audience not understand what NCA Quartery is? What's driving the request for a new name? Is the newsletter reflective of the organization? Is it no longer called NCA?

    We can definitely help you with the name, but we need a little more information if we're really going to get into this and do a good job for you.
  • Posted by Jay Hamilton-Roth on 12/3/2009 at 9:35 AM Accepted
    Do you have a website?
    What does the acronym NCA mean?
  • Posted by Jay Hamilton-Roth on 12/3/2009 at 9:36 AM Member
    Do you have a website?
    What does the acronym NCA mean?
  • Posted by NovaHammer on 12/9/2009 at 3:55 PM Member
    Ditto!!
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