Question

Topic: Student Questions

Seeking Dissertation About Network Marketing

Posted by Anonymous on 12/3/2009 at 11:15 AM ET 250 Points
Hello,

It's all about who you know, the relationships you build, and knowing what sources are available. I did what I call "grassroots" marketing for a universtiy's community programs, including continuing education, precollege, diversity circles, nonprofit organizations, and k-12 continuing education.

This was done on a low to virtually no marketing budget, forcing me to be resourceful and to get as much free marketing as possible, which included subject of interest stories in local newspapers, TV stations, e-mail notices, radio, direct marketing, and encouraging buy-in from local agencies, organizations, etc. who would have an interest. I have a lot of knowledge in this area, and am the "go-to" person to make the necessary connections for a successful campaign.

I am looking for a dissertation question around the common-sense grassroots marketing approach that I use, which literally has saved universities and a fortune 500 company in the thousands of dollars.

Thank you in advance for your reply.

Jean Goers
Scholar-practioner at Walden University
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RESPONSES

  • Posted by Gary Bloomer on 12/3/2009 at 12:15 PM Accepted
    Dear Jean,

    I think a parade needs to be held in your honour, really I do.

    You are one of few students who are willing to get of their ass
    and DO SOMETHING—and here, other students, please take note.

    All right, questions. Here are a few suggestions:

    Grassroots Marketing, Needs and Expectations: How Can Small Businesses Effectively Meet and Exceed Them on a Minimal Budget?

    Resourcefulness or Resources?: Their Impacts, Effects, and Functions on Grassroots Marketing.

    Can't Get No Satisfaction? Is it Possible to Generate Loyalty for Free?

    Practical Promotion or Passionate Persuasion? Effects and Impacts in a Down Economy.

    Are these enough to get you thinking? If not, pipe up and let's see what else we can do. I hope these are of use.

    Gary Bloomer
    Wilmington, DE, USA
    Follow me on www.twitter.com @GaryBloomer





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