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Topic: Student Questions

Mba Dissertation Topic

Posted by Anonymous on 12/6/2009 at 12:40 AM ET 250 Points
hie m ankita,m doing my mba n hav 2 prepare dissertation.m interested in branding but i guess branding as a whole takes a very wide scope,can i focus on what makes branding such an important thing in business despite being an intangible.what creates a successful brand moreover what change do different cultures have on the brand and its strategies wen companies cross geographical boundries n in turn what is the ultimate effect on the sales, what effect does branding has on consumer purchase decision or shoul i go for branding in the retail sector?
oh my god m sooo confused.....plz help me,waiting for ur valuable suggetions
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  • Posted by Gary Bloomer on 12/6/2009 at 9:56 AM Member
    Dear ankita.khulbe,

    You can focus on any aspect of branding that you choose to: no one here can TELL you what to do, only you can make that choice.

    You asked: "What creates a successful brand?" That's a great question and an excellent one to focus on. So if you expand on that idea, your main question or theme could be:

    "Successful Brands: How are they created? How are they managed? What do they do?"

    You then have three main questions from which you can hang supplementary questions or threads. As you create your plan, each previous question could then be used as the foundation
    for the next.

    And so on. This way you create a logical flow: your narrative
    MUST flow. You must be able to carry your reader along; you must engage them, enthrall them, and give them a reason to continue reading. You must ask questions and then hint at the answers, but you must then DELIVER those answers.

    Your thinking must be as original and fresh as possible and you may want to use a few examples that are out of the ordinary—meaning, avoid big names like McDonald's, Coca-Cola, Nike, Sony, and so on because they are too obvious.

    This way, your examples will stand out more, and when something stand out more, people pay more attention to it.

    So, slow down and relax. Pick ONE subject, ONE question, and branch out from there. Plan your project and make sure each part of your plan connects to its predecessor and its successor, and that the whole thing reinforces your overall question.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 12/6/2009 at 12:37 PM Author
    hie Gary
    thanks a lot, i too was thinking of not taking big names as examples as many of my friends are doing their work on them. can i take local businesses that are popular among the people of that particular area where the brand operates?we have many local successful businesses of jewellery,clothes and fast foods, should i focus on 2-3 products and 2-3 states or single product and single state.
    plz do tell and m really sorry 2 bother you with such a long question again.
  • Posted by Gary Bloomer on 12/7/2009 at 10:25 AM Accepted
    Dear ankita.khulbe,

    You're not bothering me.

    Can you take local businesses that are popular among the
    people of that particular area where the brand operates?

    Of course you can. The downside to this approach might be
    that few people outside your area may have heard of your
    local companies. So might it be better to use larger, regional
    companies as your examples.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted on 12/7/2009 at 11:42 AM Author
    thankx a lot.......m making a short outline on what n how to do it....i 'l tell u what response i got frm my prof.
    thankx again
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