Question

Topic: Career/Training

Advice For Books!

Posted by Anonymous on 12/11/2009 at 12:16 AM ET 250 Points
I would like to get title(s) of book(s) that give detailed, step-by-step, approach to the following topics:

-segmentation
-positioning
-market research

preferably for a B2B context, medical device/pharma industry in particular.

your quick reply is highly appreciated as I need this for a project.

Thank you all for your inputs
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RESPONSES

  • Posted on 12/11/2009 at 10:15 AM Accepted
    I'd recommend Kotler on Marketing for all of the topics you mention.

    The subjects are so broad, however, that you really need qualified experts to consult with you before you take specific action. It's not realistic to expect a book to anticipate the needs of your industry and its specific requirements.
  • Posted by Gary Bloomer on 12/11/2009 at 12:51 PM Accepted
    Dear mallaakk,

    As well as anything by Mr. kotler you'd do well to read:

    "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout.

    You'd also do well to read any books you can find (and there are lots) by Dan Kennedy www.dankennedy.com.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 12/17/2009 at 4:13 AM Accepted
    https://www.mhhe.com/business/marketing/fourps/pdf/chap3.pdf

    Marketing for Begginers : https://www.productivepublications.com/marketing_for_beginners.htm

    good luck!
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