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Topic: Student Questions
Pricing Strtegie Vs Brand Image
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in my disertation i want to research how does the pricing strtegies of retailers affect the brand image of the supplying companies. can any one help me out. i got two options for my disertation. one is sprts direct which is leading sport goods retailer in uk, major suppliers for them are adidas, lonsdale, reebook and all the other top brands. as i am working as a part timer in sports world i feel this is a good option for me.
the second thought in my mind is tescos. i want to explain how the tesco pricing strtegy affect their main supplying companies brand image.