Question

Topic: Taglines/Names

Suggestions For Naming Our Photo Booth Service

Posted by Anonymous on 12/22/2009 at 11:32 AM ET 250 Points
We currently operate an entertainment and production company - 2ND II NONE PRODUCTIONS. Just a few days ago we purchased a photo booth to add as an additional service we offer. We are trying to come up with a catchy name and taglinge for this product option but are falling short. Some of the competitors in our area have some catchy names (shutterfly, flashbox, shutterbooth). Any suggestions would be greatly appreciated. We are based out of the Pittsburgh area (Pittsburgh Photo Booth, Steel City Photobooth are already taken and too cheesy).
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RESPONSES

  • Posted by Gary Bloomer on 12/22/2009 at 11:58 AM Member
    Dear djwilliet,

    You purchased a photo booth—singular, as in just one?
    Or a chain of booths to be located or rented around the city?

    Whatever it is, what you need is relevance and what you do not need is catchy. Why? Because "Catchy is Not a Selling Strategy"™

    What does this mean?

    It means the two companies in pittsburgh calling themselves Pittsburgh Photo Booth and Steel City Photobooth are FAR from cheesy—they're telling people who they are, where they are and what they do, which is the most effective marketing strategy yet designed.

    When people duck into a photo booth for fun, or for a passport photo, the LAST thing on their mind is the catchiness of the name of the company that owns and services the machines.

    In this case, that's you and sadly, you don't matter. What matters is does the person using your machines get great images without getting ripped off? Are you worthy of being remarked on (favorably) to other people by your customers? THAT'S what matters, not the slickness or cleverness of your name.

    If your machines are strictly for rentals to parties simple tell people what you do:

    Photo Booths for Parties Pittsburgh
    Pittsburgh Party Photo Booths

    Connect your name with the things people are looking for in your service and keep it simple.

    I want you to succeed, but to do this you must align yourself and every part of your message (including your name) with the strongest possible buying compulsions of your target audience.

    People don't want to know about you, they want to know bout themselves and what's in it for them.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Gary Bloomer on 12/22/2009 at 2:05 PM Accepted
    Dear djwilliet,

    Thanks for considering my opinion.

    Your domain name and company name both have potential. Fun shot photo booth tells people what to expect, and what you offer,
    it sets the mood, which is good.

    So, what's next? How will you place this idea in front of your audience? how will you set yourself apart and make yourself better, bigger, more colourful, grander, a more logical choice in the minds of your audience?

    One of the most critical parts of marketing has, in truth, nothing to do with selling: it's to do with how a business or service sets about positioning itself and how it and its benefits help condition people's thinking so that customers begin thinking "Gee! That's exactly what I'm looking for!"

    That's the message any service, product, or good needs to give so that its benefits to the consumer are the things that persuade the customer to buy.

    Selling isn't about selling: it's about showing people how your product meets a need, scratches an itch, salves an ailment, and solves a problem—or, better still, it's about exceeding people's expectations.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted on 12/22/2009 at 8:37 PM Member
    Personality Photo
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