Know-How Exchange : Student Questions

Essentially, it refers to the "channel" used by product manufacturers and services as they move to the target.

It is also used to describe multiple marketing teams "co-marketing" toward a common goal.

You can seach the articles of theis site and Google to find a ton of info.

I hope this helps!

In addition to searching the archive of articles on MarketingProfs, you could try the Search Questions link on the right side of this page. Use the keyword "channel" and you'll get a fat list of results. I just did it, and out of the 71 items, these looked rather promising:

Channels of distribution
Implementation of channel marketing
...channels to promote product

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