Question

Topic: Taglines/Names

Need A Name For My Handmade Bags Business

Posted by Anonymous on 1/5/2010 at 3:39 PM ET 250 Points
Hi, I am doing a brainstorm to find the perfect name for my handmade bags business. It is mostly bags made with artsy fabrics and unique designs. Any suggestions?
Thank you!
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RESPONSES

  • Posted by ilan on 1/5/2010 at 3:41 PM Accepted
    BAGABOO
  • Posted by mgoodman on 1/5/2010 at 3:53 PM Accepted
    It would help if we knew who your primary target audience will be. Where do they live? How old are they? How do they decide when/where to buy handbags? Is it seen as mostly a functional purchase, or is it more a fashion statement? What factors go into the decision to purchase a particular bag, or is it just "intuition?"

    Also, how is your target audience going to learn about you? What's the marketing/distribution plan?

    The more we know about your target audience the better job we can do of coming up with a great name. And remember that the best target audience is very narrow and specific. It's not "all women 18-65." You're better off getting 100% of a tiny target audience than 0.0001% of a large one ... and it will cost you a lot less too.
  • Posted on 1/5/2010 at 4:57 PM Author
    Need name for small business of unique handmade bags:

    Target: women, 30-40 yrs old, middle to high income women from Canada, Mexico and Belgium (why? I have family that live in the three countries who can promote the product). Target market decides when/where to buy handbags by word of mouth promotion, the products will be available on an online site. They can be considered functional and fashionable. They might purchase them for personal use or for gifts.
    The target audience learns about the product by word of mouth mostly and they will be able to enter an internet site
    I do not have a specific marketing plan since it is such a small business, but I plan to promote with friends and family and they will be sold in person or sent by package.

    Thank you, all suggestions are very welcome.
  • Posted by NatashaChernavska on 1/5/2010 at 6:35 PM Accepted
    Hi alecadena

    If I were you, I would imagine the general style of the bags and do my research of existing successful brands and their names. Target audience research would help too.

    Whatever Happens -
    Good luck!
    Natasha Chernyavskaya
    Artographica
    Los Angeles, CA
  • Posted by Jay Hamilton-Roth on 1/6/2010 at 10:08 AM Accepted
    1Bag
    Art Bag
    Bagalicious
    Bags By Alecadena
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