Question
Topic: Career/Training
Ref Books / Teaching Material 4 Aviation Marketing
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I'll be teaching AVIATION MARKETING to BBA (Aviation Operations) students. I'll be thankful if you can suggest some reference books / teaching material for the same. The topics I need to teach in this subject are :
1. Introduction to Marketing : Airlines, Cargo & Airport
2. Introduction to Aviation Marketing
3. understanding of Aviation Customers
4. Understanding of Service Marketing
5. Segmentation of Aviation Market
6. Product Designing & Managing Aviation Services
7. Pricing Decision in Aviation
8. Distribution Decision of the Product
Thanks in advance for your time & efforts.
Regards,
Chirag Chawla