Know-How Exchange : Student Questions

Dear ankurrishi01,

Your question, although well intentioned I'm sure, isn't a question and it also underscores a vital, vital element in the inability of the modern student to help themselves.

You probably don't want to hear this and no doubt there will be readers who don't like my tone here, but this might well be the most valuable marketing lesson you'll learn this semester. Is it REALLY that difficult to type the words "blue ocean strategy" into the search field in Google?

If it is, and if you're set on a course in the world of marketing, might you not want to reassess what it is you can offer the world of marketing? You're of no use to anyone if you drift through life expecting to be spoon fed the answers to life's questions.

I don't answer questions on this forum for points: I answer questions to help people and as gruff as I might appear, the underlying message within this answer is for you to learn to do at least dome of your studying on your own and for you you to put in some effort.

What do you need your blue ocean strategy for? To solve which problem? For what context? To what end? For which client's gain?
To add what value to which area?

Simply needing some answer might not be enough.

To gain value, to build worth that you can use you must add context, you must add some explanatory element to give substance to your goal. Otherwise you'll never learn anything
and you'll never get anywhere.

So, Google the term, find examples, then come back WITH your examples, and construct a contextual question on which to request and hang feedback. Trust me, you'll gain more from this endeavor that you could ever imagine.

Gary Bloomer
Wilmington, DE, USA