Know-How Exchange : E-Marketing

Dear Mario,

I'll tell you up front I know nothing about Omniture, but what I do wonder is if there's any way you can code the links so that you know which link's getting the most use.

By this I mean leave the front end (the part of the link visible on the site) as it is, perhaps as a plain contextual text link, and behind the scenes, give the same link a longer or more specific meta tag so that you can identify it.

So, if up front you've got a page with two links on it and each link on that page is called "Link ABC" on the public side, so that they're both identical to site users, but that behind the scenes, in your admin area, the first link as you read down the page is called "Link ABC 1" and the second link reading down the page is called "Link ABC 2".

Might that solve your problem? Or is your issue more complex than that?

I hope this helps. Good luck to you.

Gary Bloomer
Wilmington, DE, USA

I'm assuming that the link you're trying to track is not an outbound link but to other sections on your site. If not, the analytics javascript file will have to be edited to track these exit links or an onclick event will have to be added to the links.

1) It sounds like you're trying to do a path analysis. Try looking at the Page Summary Report on the Paths Report Navigator Page. It shows the top previous pages a visitor used to get to a particular page on your site.

2) Omniture has ClickMap which is a site overlay tool similar to that found in Google Analytics. It should show you which links are the most popular on a given page. You have to download ClickMap and install it in your browser. I've heard it can be buggy in Firefox. https://blogs.omniture.com/2009/04/07/how-clickmap-does-what-it-does/