Know-How Exchange : Just for Fun

Things from (or showcasing) 1935: coins, clothing, postcards, newspaper front pages, etc.

I've never quite understood the rationale for anniversary celebrations. What result do you want/expect? What's the goal?

If you're just patting yourself on the back for making it this long, why didn't you do the same thing when the credit union was 71 years old, or 73 years old, etc.?

What is the benefit to your members for the fact that the credit union is 75 years old? Is it any more beneficial for them to belong, borrow or save than it was when the CU was 74 years old?

My suggestion would be to focus on your core positioning benefit -- the reason people should become members -- and hammer that idea home. Forget the age of the CU altogether, unless there is a real benefit.

There's also a downside because it can make the CU seem very old-fashioned ... like something that came into being way back when there was a need for credit unions ... and they're still trying to find a way to be relevant in an environment that is considerably different. (Very few members, if any, really remember what the world was like 75 years ago. And they may not care very much.)

Do you have any advantages that trace to the age of the CU? Couldn't you do all the same things and offer all the same advantages if the CU were, say, 46 years old?