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Topic: Just for Fun

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This question has been answered, and points have been awarded.

Catchy Song Or Saying

Posted by connie.sturm on 25 Points
I keep coming back to JUST DO IT!! and WHOOP THERE IT IS. AND toot toot ahh beep beep. How can I benefit from catchy words??

  • Posted by Gary Bloomer on Accepted
    Why do you keep coming back to these phrases?

    When you say you want to benefit, what, to you, is a benefit?
  • Posted by mgoodman on Moderator
    Huh? What are you trying to accomplish? Who is the target audience? Where? What unique benefit can your target audience expect if/when they deal with you?

    The words you keep coming back to don't mean anything in the absence of a clear communications goal. What is that goal?
  • Posted by mgoodman on Accepted
    How to benefit from catchy words: Don't try.

    Catchy words usually distract your target audience from understanding the benefit they will realize if/when they deal with you. Instead, replace the "catchy words" with a compelling and substantive benefit statement of what they can expect when they deal with you. (Answer the question: "What's in it for me?")
  • Posted by saul.dobney on Accepted
    Catchy words usually take a few million dollars of full on advertising to become catchy...
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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