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Topic: Student Questions

Substainable Development Of Electric Car In China

Posted by Anonymous on 2/15/2010 at 11:53 AM ET 125 Points
I am working on a thesis based on case study of BYD company and its new model of electric car e6. Have to analyze launching e6 on Chinese market. Have lots of data and materials from different articles but can't come up with a good theoretical frame to put it on paper. I am not majoring in marketing but very interested in green technology. I also study in China what allows me to do any field research. would appreciate any of your suggestions or thoughts on this topic. Feel lost.
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  • Posted by Jay Hamilton-Roth on 2/18/2010 at 8:42 AM Member
    As a baseline, what is the data for new car company sales in China?
    Compare with sales of Tata, Chery, Geely (for example).
    Compare with sales of other large-ticket new green tech - are people willing to pay more for green? Who are they?
  • Posted by Clare Mckee MA on 2/26/2010 at 4:01 PM Accepted
    You could look at attitudes towards the green initiative/agenda in China and how these attitudes will affect the launch of the car. The existing research might affect how you position the car. You need to find out what matters to the people first, read between the lines on some of the research. Never believe headline figures, go beneath the surface for the real picture.
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