Question

Topic: Student Questions

Atl Or Btl

Posted by Anonymous on 2/16/2010 at 9:30 AM ET 25 Points
i'm confused if exhibition is an ATL tool or BTL as to marketing terms. can you give me an idea please??
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  • Posted by Gary Bloomer on 2/16/2010 at 6:15 PM Accepted
    Dear racha.nemr,

    Most exhibition work would be considered BTL. that is, it's not
    directly connected with TV, newspapers, or general "mass media".

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 2/21/2010 at 2:11 AM Author
    Thank you Gary. it did help...
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