Know-How Exchange : Student Questions

For what type of company?
For what type of customer?
Located where in the world?
With how much budget?
With what style of management?
What what media mix?

You're asking a question that's too open-ended. Tell us specifically your needs (or if you're a student, your thoughts about the assignment).

Perform the function of brand management in a superior manner. :)

There is a student section in the KHE, JohnnyB

Dear chayan00764,

First, think what you want the brand in question to stand for, achieve, and be known for. What do you want the brand to
connect with (emotionally) for the customer?

The other thing to remember is that the brand is what happens
as a result of the need being met, not the meaning of the thing that meets the need.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA