Question

Topic: Just for Fun

Need A Daily Web Cartoon To Attract Visitors?

Posted by Anonymous on 3/4/2010 at 6:54 PM ET 25 Points
I offer a daily web cartoon that's free to add to your web site. If your site is commercial, please email before you add it. Learn more at https://www.danscartoons.com/online_dailycartoon_content.htm to learn all about the cartoon and how to get the code and paste it into your HTML.
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RESPONSES

  • Posted by michael on 3/4/2010 at 8:23 PM Member
    Ok...and your question is?
  • Posted on 3/4/2010 at 8:31 PM Author
    Do marketers use humor...cartoons in general - specifically, as part of their efforts?
  • Posted by Jay Hamilton-Roth on 3/5/2010 at 8:06 PM Accepted
    Humor can be a piece of the message, but it needs to be carefully tested to ensure that the humor enhances the business message and isn't simply funny for funny's sake (which dilutes the message).
  • Posted on 3/5/2010 at 8:26 PM Author
    When you say "carefully tested" can you elaborate as to how you'd test?
  • Posted by Jay Hamilton-Roth on 3/8/2010 at 9:08 AM Member
    On a website, I'd start with a split test to see if the cartoon increases repeat traffic, increases conversions, and/or increases visitor bounce.
  • Posted on 3/8/2010 at 9:30 AM Author
    How would you see if the traffic actually "increases"? Do you use some sort of analytic software?
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