Question

Topic: Student Questions

Why Porter's 5 Forces Over Other Tools

Posted by Anonymous on 3/4/2010 at 9:04 PM ET 250 Points
hi guys

Need to know briefly why one should choose Porter's 5 Forces over PESTEL, SWOT, MOST and Mckinsey's 7S.

I know that PESTEL, Porter are external and others are internal analysis tools while SWOT is for both.

i have to analyse Kraft Foods using Porter's 5 Forces. but also need to justify why other tools are not used. so what is the difference in brief? is it related to the environmental layers? internal / external factors? competition? how can i best justify the use of Porter's 5 forces?
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  • Posted by Peter (henna gaijin) on 3/4/2010 at 9:31 PM Member
    Each of the analysis are slightly different, so in general you would want to use more than 1. If I was doing it for a business, I would generally do a SWOT and PESTEL. Not because they are better, but because I have done them so much I can easily recreate for a new business and get a grasp of what that business is facing.

    If this is for a class, you should do what your teacher wants (even if you think a different analysis may be better).

    Wikipedia has some information, including criticisms, of Porter's analysis.
    https://en.wikipedia.org/wiki/Porter_five_forces_analysis

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