Question

Topic: Student Questions

Discribing Costumers In A B2b Enviroment

Posted by Anonymous on 3/5/2010 at 5:04 AM ET 125 Points
Hi

I'm a Belgian student. For the moment I'm doing my marketing internship at a company that offers IT outsourcing solutions to other businesses. One of my tasks is describing the current clients of the company. Therefore i was wondering if any of you know certain theories or models that can be used for this. (I already looked in to CRM and ABC systems, but that wasn't sufficient). I'm not looking for an explanation WHY you should do it, but HOW!

Thx for your help! :)
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Clare Mckee MA on 3/5/2010 at 4:21 PM Member
    I wouldn't bother with the theories I'd ask the clients. If you ask around 6-10 clients you'll be surprised what you will find out. Plus you can use some of their 'real life' quotes. After all it is about them. Just make sure you don't put words into their mouths, ask open questions.
  • Posted by KyleH on 3/5/2010 at 4:39 PM Accepted
    If I understand your question, it appears you are looking to segment your current customers.

    If so, take a look at the following two links regarding customer segmentation:

    https://www.information-management.com/infodirect/20010202/3051-1.html

    https://www.slideshare.net/vdimitroff/customer-segmentation-principles
  • Posted on 3/6/2010 at 8:56 AM Author
    @ Clare, It is obligated for my thesis that I use those theories...

    @KyleH, Thx, especially the slideshare link was very helpful!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)