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Topic: Student Questions

Dissertation Help-product Positioning And Brand

Posted by Anonymous on 3/12/2010 at 4:33 AM ET 125 Points
Hi I'm doing my master dissertation. My intended topic is to understand the success of my product positioning and brand image in different regions (abt 3-4 countries). It is a wide area to write but what are the key areas I need to focus in order to make this dissertation a good one? I will do surveys to understand customer's perspective on my product against my intended. How should I go about this topic? I would really appreciate if someone could help! Thank you
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  • Posted on 3/21/2010 at 10:11 AM Accepted
    I don't understand what you're trying to learn. Do you have a product/brand now, and you sell it in different regions? Or are you looking for a brand to research?

    What attributes make up the brand image? Is the brand promoted the same way, with the same intended positioning, in different countries? Is the competition the same in all regions, or is it possible that your brand image is affected by the competitive climate differently in different locations?

    I'm not sure I understand the question you are asking, so it's hard to respond with suggestions.
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