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Topic: Student Questions

Is Outdoor Comes Under Btl?

Posted by Anonymous on 3/18/2010 at 4:24 AM ET 50 Points
i just want to know that is outdoor media comes under BTL activity?
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  • Posted on 3/22/2010 at 11:59 AM Accepted
    Muskan,

    Not necessarily. Infact you need to define more that what kind of an outdoor campaigns. The general outdoor campaigns like posters, banners, hoardings etc are NOT BTL but ATL. Simple way to understand it is that is the company paying a commission to someone for the advertising? If yes then its ATL else its BTL. In BTL, the consumer gets to see and feel the product generally.

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