Know-How Exchange : Student Questions

What country are you serving? What are other companies in your business doing there? Have you researched your competitors? Have you talked with your primary target audience to see what they need that they are not getting today?

You need to deep-dive this if you want a creative solution. You can't just toss out a wish list without first understanding the "lay of the land."

Start with a competitive analysis. Then a series of interviews with at least 12-15 people in your primary target audience.