Know-How Exchange : Taglines/Names

Hi Julie,

Actually one of my best friends designs jewelry from home and she too just launched a kid's line. This is the strategy she uses:

1. ebay
2. website
3. at-home parties. kind of like the tupperware parties of old. These are coming back in style.
4. sponsorship and events--she sponsors local events for kids and donates some items. She's also thinking of doing a jewelry launch event and co-market with a local children's store.
5. gift packs--she has started to do some gift idea bags for newborns. She actually puts the whole gift together depending on what the customer orders. And the gift tag is engraved sterling silver.
6. local specialty stores. She hasn't yet gone the mass distribution route
7. Each bracelet or necklace doesn't have a model number. Rather she uses a child's name for each one. It's usually inspired by that child. Kind of like what Brad Pitt did with Damiani. That child "designs" the piece and it is then baptised with her name. Cute idea for birthday parties or baby showers.

As for a name . . . I'm Italian and I love Italian names for luxury items. You can search the web by using "gioiello" or "gioielli bambini" to see if any other names jump out at you. Here's a nice site https://www.voguegioiello.net

Here's a link to Sicilian gold tradeshows (just in case you need an excuse to come to Italy in November!)
https://www.tourgioiello.it/


Off the top of my head:

Angeli
Divine children's jewelry

Hi JulieG,

Q: does “initial beads” mean each bead has an initial on it to spell out words?

Q: Seems like the personalization aspect could get costly as you grow the business – have you run the numbers on your costs verses the price points set by competitors?

Regarding name, I was thinking along the lines of “circle of life”, for example –

Circle of Charms
Circles of Shine
Julie’s Circlettes

(I’ll think on the name some more)

Regarding online and retail, online opportunities include yahoo stores, eBay, and branded online catalogs such as Neiman Marcus Christmas catalog (Probably a difficult expensive get)
https://www.neimanmarcus.com/store/service/catquickorder.jhtml


For retail I would think specialty such as Gap for Kids.


Regarding BIG PR, getting photography of a celebrity with their child wearing one of your bracelets or ???

Competitor names?

Little Miss Jewelry
https://www.littlemissjewelry.com/

Things Remembered
https://www.thingsremembered.com/


I’ll follow this thread,

- Steve

Julie,

Perhaps you could start (and maintain) a long-term relationship with your customers by taking a birth-to-whenever approach to your bracelets. The buyer who purchases an item for a newborn can purchase "extensions" to the bracelet every year. It could start a neat tradition in some families! Maybe you could feature different types of beads or charms for certain years, too.

That said, biz names could be along these lines:

Birthshine
Birthday Bangles
Lovelong Treasure

If I think of anything else, I'll post again.

- Shelley