Question

Topic: Student Questions

What Do You Know About Ukraine?

Posted by Anonymous on 3/26/2010 at 8:48 AM ET 250 Points
I'm doing my master's project in country branding. The topic is "Country branding as a component of communicative impact contemporary state on the international stage". The third part of research is about country brand of Ukraine. I need some advice from experts and just people who want to express their opinion. What content should have brand of Ukraine? What can attract attention to Ukraine? And generally what do you know about Ukraine?
Thank you
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 3/27/2010 at 4:03 AM Accepted
    Brands exist in the minds of consumers, as you know. So you might want to define the target audience -- your "consumers" -- for research on the brand image of Ukraine.

    Just for example, I would guess that the image among business owners is different than that among tourists. It's probably different among Eastern Europeans than among South Americans. It's probably very different among people who have been to Ukraine than among those who haven't. And there are probably millions of people -- perhaps hundreds of millions -- who have no idea where Ukraine is or what it's like.

    So which audience interests you for this project? If you try to include everyone, the research will take forever and it will yield a dog's breakfast of results.

    You need to narrow the question significantly.
  • Posted on 3/28/2010 at 8:07 AM Author
    Thank you for your comments, I'd been collecting different images from different spheres for complex brend and I really didn't take into account that I should to choose some area in what I need to create brand of Ukraine.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)