Know-How Exchange : E-Marketing

Pros
- your ads appear when/ where people are searching
- ads can appear on any schedule
- ads can appear in any geographical area
- ads appear to / in many languages
- ads run on many networks besides Google
- Google has the largest market share for searchers
- you can control your budget and pause account
- account changes appear almost immediately
- "real time" data - only delayed about 30 mins - 4 hours
- can test ads effectiveness for other ad uses
- reliable, easy to use system
- AdWords levels the playing field for all
- Google minimizes fraud and deceptive ads / practices
- online Help and training available
- best value for your ad dollar for many businesses
- some demographic targeting available
- your biz can appear on maps
- AdWords integrated into Google Analytics
- various payment methods
- account improvement suggestions provided
- continual system feature improvements
- goal and conversion tracking for ad effectiveness
- "green" ads instead of print campaigns filling landfills

Cons
- can't tell time of day clicks appear
- CPC is typically higher because they are the best
- Google personal account assistance minimal / none - most problems you're on your own

Despite how wonderful the AdWords system is, it should not be treated as "anyone can do this". We've built a good monthly revenue stream from do-it-yourselfers who thought they could create an EFFECTIVE account. Just because you can drive a car doesn't mean you can survive the Baja 1000. You can build an account incorrectly, spend more money than you should, then pay someone to make it really perform. You also don't need to spend a queen's ransom monthly for services.

Call me if you wish further information or assistance.

Bob

Let me strongly recommend Ultimate Guide to Google Adwords, byPerry Marshall and Bryan Todd. Here's a link: https://bit.ly/dmlZeH

Bob is right ... it's not as easy as it looks, if you want to do it right. But the effort can have a huge payoff.

Also, it's probably not a great idea to charge off into PPC territory until you've addressed the landing path issue. It can cost you a bunch of money to generate a lot of clicks, and if you are not converting enough of them the [small or negative] ROI will be painful.

Recent MarketingProfs seminar on landing pages:

High-Performance Landing Pages that Boost Your Bottom Line
https://www.marketingprofs.com/marketing/online-seminars/226

It's free, and you'll at least understand how important landing pages are when you're considering Google Adwords.

Smple answer.

The most profitable form of traffic that you can buy ANYWHERE!

Simple as that.

If you are in the business of making money online then I still have not found any more profitable manner to bring qualified traffic and make money.

We are currently spending around 250K per month on adwords camapigns and generating 1M in revenues.

Good luck :-)