Question

Topic: E-Marketing

Online Retail Biz Names - State The Obvious?

Posted by Anonymous on 4/15/2010 at 10:44 PM ET 50 Points
Should the name of an online retail biz (and it's domain name) describe or hint at the products/services being sold? Do consumers behave differently when a search (say for a fathers day gift) brings up domain name that is self evident (ie. Giftsformen.com) versus one that is more abstract (ie.superduper.com)? Is it helpful or just headache-inducing to incorporate the business's differentiators/USP's into the biz name?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/16/2010 at 12:37 PM Accepted
    By having the keyword in the domain name, you get a big SEO "bump". So, yes, making things obvious can help people find you.
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