Know-How Exchange : Taglines/Names

Karen, yes...that's very close to what I'm looking for! I do consider myself an advocate and what you've suggested is in the neighborhood of what I kept coming up with myself. It just needs a little more strength as you said. Thanks!

ChrisB, actually it's an opinion/informational site that isn't profit motivated.

I was a high-end customer service evaluator in the recent past, now working as a professional internet marketer and e-commerce specialist for a web design company. I get so irked when those representing good businesses do a lousy job with customer service when it is so simple: customers treated well turn into repeat customers. Yet so many out there just don't seem to give a *@%$.

So I started writing public reviews on these businesses based on my own experience in persevering to get the quality service any customer deserves, whether it's a $2 sale or a $200 sale.

A quick case in point: Pottery Barn. My fumbled order involving an expensive engagement gift for a family member two months ago thrust me into an email pissing contest with their customer service reps. My complaint (an extremely valid one) eventually went up the chain of command until a member of higher management got involved.

I was then assigned a senior member of their new enhancement team who not only resolved the issue but had me provide detailed feedback to help them better train their customer service personnel. That fumbled expensive order after delivery was completely comped, which I had not requested nor expected - and I was sent snail mail a fat gift certificate to thank me for my help.

Pottery Barn has earned my future business, not for the freebies that were involved, but because they cared enough not to let a customer walk away unhappy. And that is what my site is about...helping businesses achieve excellence in service by learning how to better meet the needs of their customers.

If it takes a 'warrior' who won't give up, then that's what I am. (But please do know that I write a huge number of highly complimentary reviews who get it right from the get-go.) And yes, Pottery Barn did get a nice write-up as well.

My site is primarily focused on empowering consumers with these reviews.

Yikes, I wrote a book here...sorry about that!

Phil,

Yes, it's basically a hobby site - although it's already proving, even in its infant stage, that merchants care intensely about reviews posted online about them.

As soon as I mention that I'll be writing an online public review of my experience as a dissatisfied customer, more times than not I find myself quickly getting my issue resolved.

I'm looking for a tagline for the site that has 'punch' to let visitors and regular readers know that quality customer service deserves to be complimented and substandard customer service should never be ignored.

Essentially, how important it is for us all to speak up and work toward raising the bar on acceptable service - whether it's speaking back to the rude employee through the squawk box at a fast food restaurant to ask to be treated more politely (which I've done many times) or dealing with an issue involving an expensive flat screen TV that was delivered and left out in the rain. (Twice before Christmas last year.)

In our current economy, we consumers hold a tremendous amount of power when it comes to the way we are dealt with by merchants who take our hard-earned cash. It's time to start throwing that weight around - and my goal is to lead by example on my site, letting the public know it's okay to be 'mad as hell and not taking it anymore.'

If you know what I mean!

Jay,

That's incredibly good...thank you!

Deborah

FWIW - here's a website here that acts as a public sounding board for people frustrated with service and other problems linked to the customer experience: https://www.notgoodenough.org/ - it also works for compliments about retailers, airlines, etc., too.

Anyway - about your tagline:

"Fighting for Customer Service Justice"
"Fixing Customer Service"
"Customer Service Improvement 2.0"
"We're not going to take it any more"

Hope that helps.

ChrisB