E-Marketing - Where to advertise retail discounts or sweepstakes from Anonymous: MarketingProfs Question 33277

Topic: E-Marketing

Where To Advertise Retail Discounts Or Sweepstakes

Posted by Anonymous on 4/16/2010 at 12:50 AM ET 125 Points

Hi, I need more traffic to my online gift store. I have created discount offers and sweepstakes - where should I advertise them?

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Posted by Gail@PUBLISIDE on 4/16/2010 at 9:55 AM Accepted

Go to where your customers are! Be sure your discount offers are being promoted in targeted media whether it's industry groups or shopping sites that handle items like yours.

Promote your product and discounts via traditional and social media -- again, among people who are most likely to buy your gifts.
Posted by Jay Hamilton-Roth on 4/16/2010 at 1:11 PM Accepted

Once people DO arrive, are people buying? If not, start there. Make sure that you know how people arrived, what they looked at, and why they bought (or didn't). One you tune this, then work on improving traffic to your site. Otherwise, you'll get a lot of people looking, leaving, never to return.
Posted on 4/16/2010 at 3:58 PM Author

Thanks very much, and I should have posted more info. I have a fairly new Facebook Fan Page, after initially setting up a Group page some time ago. I have also been emailing customers for several years. I usually get an immediate response to the monthly newsletter, but am finding that response is more muted these days. Do customers become blase to receiving a newsletter? Should I be changing the look of the newsletter?

Jay, your question was a very good one. Are people buying? Yes they are, but what is an acceptable bounce rate? How does one decide whether the bounce rate is satisfactory or not? Are there industry standards?

Thanks again, you've been awesome. :-)